![]() That includes understanding the market well and looking for how to position in the niche (if any).Īlthough not a Railsware brainchild, but rather a consultancy product we did for a client, Knowa is a good example of starting from the market. Over time we’ve learned to look at any potential product or idea in a more sophisticated way. There were clear pain points, and they needed a product to cover each of them. That’s why we didn’t go through a more extensive marketing identification process. At that moment we were interested in solving those pains and building solutions for them. Market identificationīoth Mailtrap and Smart Checklist started as issues we’ve had ourselves. Using Jobs To Be Done for them helped us refine our understanding of the problem space and expand the market.īy the way, we are hiring. We started to do both based on our own pains and needs. Two of our successful products, Mailtrap and Smart Checklist for Jira, were not created using JTBD. The method itself consists of five phases:Īs a growing product studio, we built tons of prototypes and have few of our own validated products as well. ![]() So when we first saw Jobs To Be Done, it immediately felt natural and took its place in our work. It’s a two-day process to define customers, their motivations, goals, pains, risks, and other important dimensions. All new products at Railsware start with the Inception. We also used different product discovery techniques throughout the years. 3.3 Marketing team willing to understand customer purchase decisionĪt Railsware we approached product building as a box of issues for a long time.
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